Events have always been a crucial part of human interaction, bringing people together. MICE travel, which stands for Meetings, Incentives, Conferences, and Exhibitions, is a vital segment of the tourism industry that focuses on corporate events and business gatherings, and in recent years, the sector has been revolutionised by technology. In this blog, we’ll explore some of the cutting-edge technologies making waves in the MICE travel industry today.
Artificial Intelligence
AI-powered technologies are transforming MICE travel experiences by automating tasks and providing guests with personalised recommendations. Chatbots, fueled by AI, can handle attendee inquiries, and assist with registration. With the ability to offer 24/7 support, chatbots streamline event operations and collect valuable data on attendees’ behaviour. AI is also utilised for data analysis, helping event organisers to deliver even better MICE travel experiences. The world’s biggest travel brands are already using it – Hilton launched their own AI-enabled concierge, named Connie, in 2016. Guests at Hilton hotels, such as the Hilton Ras Al Khaimah Beach Resort, can use AI to personalise their bookings to best suit their needs.
Virtual Events
With the rise of social media and live-streaming platforms, events can reach a global audience no matter where they might be happening. Live streaming technology gives remote attendees the ability to tune in and take part virtually, expanding your event’s reach and impact. The live streaming industry is growing fast, and by 2026, it’s expected to be worth $100 billion (367 billion AED). In the event of unforeseen circumstances – such as a pandemic or just bad weather – you don’t have to cancel your event. Attendees can watch talks or even participate in panel discussions from their own sofa. Social media integration, meanwhile, allows attendees to connect and share their experiences in real time, generating buzz and helping create a sense of community.
AR and VR
Augmented Reality (AR) and Virtual Reality (VR) offer another way for guests to attend events even if they’re on the other side of the world – and at the same time, they offer guests a more interactive experience. Technologies like AR smart glasses and VR headsets have opened up a whole new dimension for events. Whether you’re looking to hold an exhibition, a wedding, or a corporate conference, they can make the event more immersive. AR, for example, can overlay your surroundings with digital information, transforming presentations. VR technology is of particular use to those in the MICE travel sector, as you can transport guests to different locations – take them to a beach or on a virtual tour of a new hotel without leaving the venue. In fact, the future of events could be online – Meta has already hosted virtual conferences to showcase its VR technology.
Smart Event Spaces
Smart technology has transformed event spaces across the Middle East, including the Al Hamra International Exhibition and Conference Center in Ras Al Khaimah, helping them to become more adaptable. By using intelligent lighting systems, audiovisual equipment, and even air conditioning, venues can offer event attendees a smooth and frictionless experience, and give the organisers flexibility. Using sensors and RFID (Radio Frequency Identification) technology, organisers can automate registration, ticketing systems, and digital signage, helping guests get into the event and find their way around.
